Kombucha is a beverage that is made from the combination of sugar, tea, and living culture.The living culture refers to SCOBY (symbiotic culture of bacteria and yeast). The origin of Kombucha dates back to around 220 B.C and is believed to be originated from Northeast China where it was regarded as “The Tea of Immortality” Or Elixir of Life”.
The growth in the global Kombucha market is being propelled by growing health consciousness around the globe. Over the forecast years of 2017-2025, the market is expected to accelerate by 25.28% CAGR. According to the consumer demographics for the global Kombucha market, females are the primary end-users.
The key factor driving the growth of global Kombucha market is the changing lifestyle of individuals. Nowadays the young populations across the globe are adopting unhealthy lifestyle choices which include overconsumption of drugs and alcohol, inadequate relief of chronic stress, smoking, lack of physical activity etc. These unhealthy lifestyle practices have led to the increasing prevalence of serious health issues such as hypertension, type 2 diabetes mellitus, obesity, cardiovascular diseases etc. Moreover, the doctors and physicians recommend the patients to adopt healthy lifestyle in order to prevent the risks of such health disorders. According to American College of Cardiology, 75% of the heart diseases such as high blood pressure, high cholesterol levels etc. are caused due to an unhealthy lifestyle. Furthermore, young women between the ages of 27 to 44 are more prone to heart diseases due to unhealthy lifestyle practices. Therefore, there is increased adoption of Kombucha beverage products as it is an affordable and simple probiotic health drink which helps to balance the body and get rid of the daily stresses of life.
The key factor driving the growth of global Kombucha market is the changing lifestyle of individuals. Nowadays the young populations across the globe are adopting unhealthy lifestyle choices which include overconsumption of drugs and alcohol, inadequate relief of chronic stress, smoking, lack of physical activity etc. These unhealthy lifestyle practices have led to the increasing prevalence of serious health issues such as hypertension, type 2 diabetes mellitus, obesity, cardiovascular diseases etc. Moreover, the doctors and physicians recommend the patients to adopt healthy lifestyle in order to prevent the risks of such health disorders. According to American College of Cardiology, 75% of the heart diseases such as high blood pressure, high cholesterol levels etc. are caused due to an unhealthy lifestyle. Furthermore, young women between the ages of 27 to 44 are more prone to heart diseases due to unhealthy lifestyle practices. Therefore, there is increased adoption of Kombucha beverage products as it is an affordable and simple probiotic health drink which helps to balance the body and get rid of the daily stresses of life.
The consumers of kombucha do not need to take any health supplements such as capsules and tonics which generally have side effects. It has been claimed that kombucha has several health benefits. It helps in the prevention of serious health disorders such as cardiovascular diseases, cancer, AIDS etc. According to European Heart Network, in Europe, every year more than approximately 85 million people suffer from cardiovascular diseases and about 49 million people suffered from cardiovascular diseases in 2015. It also helps in weight loss, controls the level of cholesterol in the blood, blood sugar control etc. It also reduces the risk of breast, colon and prostate cancers. Therefore changing the lifestyle of individuals have led to the increasing adoption of kombucha thereby driving the growth of global kombucha market.
Market Insights
The global kombucha market is segmented on the basis of flavour, types, distribution channel, and consumer demographics. The different flavours in which the Kombucha drink is available include apple, coconut, mango, citrus, berries, herbs and spices, flowers, and others. The market segment by type is sub-divided into bacteria, yeasts, etc. The different distribution channels involved in these markets are convenience stores, hypermarkets and supermarkets, food and drinks speciality stores and others while the consumer demographics are segmented into male and female.
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Regional Insights
The geographical segmentation for the global kombucha market is done in Europe, Asia-Pacific, North America and rest of world. The Asia-Pacific market is fast evolving on account of the increased alcoholic beverage consumption in the region. However, it is the North American market that is expected to dominate the global market by the end of 2025.The region houses world-renowned market companies that manufacture Kombucha. Also, the level of disposable income for the population in this region is quite high as compared to other regional markets.
The geographical segmentation for the global kombucha market is done in Europe, Asia-Pacific, North America and rest of world. The Asia-Pacific market is fast evolving on account of the increased alcoholic beverage consumption in the region. However, it is the North American market that is expected to dominate the global market by the end of 2025.The region houses world-renowned market companies that manufacture Kombucha. Also, the level of disposable income for the population in this region is quite high as compared to other regional markets.
Competitive Insights
Some of the leading companies in the global Kombucha market include Cell - Nique Corporation, Buchi Kombucha, GT's Kombucha, Kevita, Inc. (Acquired By Pepsico), Hain Celestial Group, Kombucha Wonder Drink, Live Soda Kombucha (U.S.), Kosmic Kombucha, Makana Beverages Inc., Red Bull Gmbh, Nesalla Kombucha, Reed’s Inc, Townshend's Tea, The Humm Kombucha Llc, and Unity Vibration.
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